Indie Author Toolchest

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Track visitors with Google Analytics or Meta Pixel

This lets you see how many people visit your site, and lets you run ads that find readers who have visited. 1. In Google Analytics, open Admin, then Data Streams, and copy your measurement ID. It starts with G-. 2. In Meta Events Manager, open Data Sources and copy your pixel ID. 3. In your dashboard, choose My site, then Profile and design. 4. Under Visitor tracking (optional), paste your Google Analytics ID, your Meta Pixel ID, or both. 5. Choose Save changes. The tracking runs on your site, your book pages and your bundle pages. Readers see a cookie notice first, and tracking only starts once they accept it. Good to know: you only need to add the tools you actually use. Leave a box empty to turn that tool off. Changes can take up to five minutes to start.

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Choose a look for your siteFinish your profile: name, bio, photo and social linksUse your own web address for your siteAdd an About, FAQ or other extra pagePost news on your blog